What SEO Really Feels Like (Not What They Tell You)
Honestly? SEO feels like dating. You read all these guides—this one’s good, I guess—but once you start doing it yourself, it’s never that simple. Sometimes the keyword you loved ghosts you. Sometimes, your content just… flops. And sometimes, despite doing everything wrong, one blog post just takes off. Like, no logic, just vibes.
That unpredictability? We don’t fight it. We lean into it. We write like we speak (well, most days). We don’t cram in keywords like sardines. If a sentence feels weird but true, we keep it. If a heading doesn’t follow “H1-H2-H3 best practices” but makes your heart nod, we leave it.
The Soul of a Page
This sounds dramatic, but I’ve always felt like every page has a pulse. You know when you land on a site and immediately feel bored? That’s a page without soul. When we work on SEO, we try to put breath into the page. It might be a product page or some ‘about us’ story—but it should breathe. It should feel… alive.
Sometimes we misspell stuff. Not on purpose, but we leave it in if it’s not damaging. I mean, “recieve” still makes sense, right? (Okay, okay, not always.) But it’s those little imperfections that make your readers feel like someone’s really talking to them. Not pitching them. Talking. Like over a table, with coffee, or late at night when the ideas hit different.
The Process, If You Wanna Call It That
I used to have this pretty infographic flowchart—strategy → research → writing → on-page → off-page → results. Looked neat. But in real life? It’s more like:
- Forget what I was working on because I found a weird Reddit thread that gave me content ideas.
- Write 800 words before realizing I never checked the keyword volume.
- Add the keyword. Maybe. Maybe not.
- Publish. Feel nervous.
- Check analytics in 3 days. Panic. Then realize it’s climbing anyway.
Not scientific. Very human.
Clients Who Get It
The folks who work with us usually aren’t “corporate.” They’re small biz owners. Artists. SaaS devs with coffee-stained keyboards. They don’t need perfection—they want connection. One guy literally said, “Just make the page sound like I’m ranting to my cousin.” I did. That page ranks #2 now. Go figure.
There’s a brilliant piece on Copyhackers about writing like a person, not a persona. It kinda shaped how we write SEO now—like people, not positions.
Weird Little Wins
I once helped a dog grooming site rank #1 in their area by… writing a blog post titled “Why My Dog Hates Thursdays.” The keyword? Barely there. But the honesty? The emotion? People clicked. They commented. They shared. And the site traffic doubled that month.
Another time, we accidentally ranked for “angry salad reviews.” (Long story.) SEO is messy, y’all. You never know what will stick. So we stay playful. Honest. And yeah, kinda chaotic sometimes. But we don’t fake it. Ever.
Are We a Good Fit for You?
Look, I’m not gonna pretend we’re everyone’s cup of tea. If you want stiff, clean, polished content with zero personality and 4% keyword density—cool, but that’s not us. If you want charts and guaranteed growth in 14 days? Nope.
But if you want SEO that has a heartbeat… if you want words that sound like you, or like the you-you-want-to-be… then yeah. Let’s chat. We’ll brainstorm. Or we’ll spiral. Either way, something real will come out of it.
The Internet Is Tired
Tired of AI fluff. Tired of optimized-for-robots trash. Tired of reading 10 tips about productivity written by someone who never had a bad day. We write for tired people. For messy humans. For late-night scrollers and weekend dreamers.
If you read this far, thanks. You’re our kind of reader. Maybe our kind of client. Or maybe just someone who needed to hear that imperfect is okay. (It is. Promise.)
Let’s Make Something Honest Together
Clicking with someone in business is rare. Clicking with someone who gets your voice, your story, and your audience? That’s gold. If this felt like something more than just an “SEO agency pitch,” then we already started building something. Let’s not stop.
We’ll figure the rest out together. No templates. Just truth.
