Look, this might sound a little weird coming from someone who does SEO for a living, but I don’t really like most SEO advice out there. It’s all the same stuff: structure your H1, put the keyword in the first 100 words, get backlinks like a maniac, blah blah blah. I mean… yeah, some of that works. But where’s the human part? Where’s the messiness, the moments of “this sounds kinda dumb but it’s real,” you know?
I started this agency because I was sick of reading blogs that sounded like they were written by a fax machine. SEO isn’t supposed to be soul-sucking. It’s supposed to be connective, creative—sometimes chaotic, always alive.
Let’s Talk About the Real Stuff
Here’s what no one tells you when you’re starting SEO: it’s a lot of trial and error. You’ll write something and think, “This is it. This is gonna blow up.” And then? Nothing. Tumbleweeds. Then one day, you scribble a post half-asleep at 1:47am and it ranks #3 for a keyword you didn’t even mean to target.
I wrote something last year titled “I Have No Idea What SEO Is Anymore,” and guess what? That ranked. For “what is SEO”. Not even joking.
SEO Is Just People Talking to People
I know the search engine’s a robot, sure. But the people clicking those links? Very much human. Tired. Curious. Distracted. Emotional. Real. So what happens when we write pages for them instead of some formula?
We stop stuffing keywords. We stop writing blog intros that say “In today’s fast-paced digital world…” and just say what we mean. Like: “Hey. We think SEO sucks right now. Here’s what we’re doing instead.”
Our SEO Philosophy (if you can call it that)
- Connection > Perfection – I’d rather have a blog post that makes someone laugh and misspell a word than one that checks every box but feels like cardboard.
- Voice over volume – You don’t need 5,000 visitors a month. You need 50 people who really care. Who read every word. Who email you after.
- Imperfect is interesting – Ever notice how “flawed” stuff sticks with you? I do. That’s why I leave in a little chaos. Some half-finished thoughts. A little emotion. Some hesitation.
What Our Clients Usually Say
“Wait, you’re not using AI to write this?” Nope. I mean, AI can help brainstorm sometimes (ironically, yeah), but the words here? All human. All me. Or my partner. Or that freelancer I trust who writes like she’s telling a secret to her best friend.
Another one: “This doesn’t sound like SEO copy.” Good. That means we’re doing something right.
One Time We Got It Wrong (And Why That’s Okay)
We worked with a client who sold eco-friendly phone cases. We tried to make their content “professional,” and it tanked. No clicks, no sales. Then one day I rewrote a landing page to start with:
“I drop my phone a lot. Like, way too much. This case has saved me (and my sanity).”
It wasn’t clever. But it was real. And guess what? It worked. We got ranked for long-tail stuff like “case that saves phones from butterfingers”. No one predicted that. But it brought traffic. And people bought.
The Tools We Use (But Don’t Worship)
Yeah, we use Ahrefs, Moz, AnswerThePublic, and even Google Search Console (when it behaves). But we don’t treat them like gods. They’re just indicators. What matters more is how a page feels. Does it spark something? Does it linger?
Analytics tell you what happened. Voice tells you why it mattered.
Little Things That Made a Big Difference
- Ending a post with “You good? Email me if you’re stuck.”
- Using lowercase titles sometimes. For no reason.
- Including a half-drawn napkin sketch in a blog post (scanned it in. it was hideous. people loved it).
- Publishing a piece with the title “This Page Is a Mess (But So Am I)”
SEO doesn’t need to look perfect to work. It needs to feel honest. That’s what Google—and humans—are actually looking for now.
If You’re Tired of Clean SEO, You’re Not Alone
I used to beat myself up for not writing “clean.” For letting my voice wander. For adding jokes that didn’t land. But people emailed me. DMed me. Shared my stuff. Because I sounded like a person, not a pitch.
One reader literally said: “Reading your SEO blog made me cry a little. I thought I was doing it all wrong. Turns out, I just didn’t want to sound fake.”
Let’s Make SEO Weird Again
If you’re still here, thank you. That means this kind of content speaks to you. And maybe that means we should talk. No pitch, no hard sell—just a quick convo. Maybe over email, maybe on Zoom, maybe in messy voice notes at midnight. Whatever.
Let’s make something honest together. Something Google ranks not because it’s “optimized,” but because it’s real.
Bonus: A Tiny Rant Before You Go
If I see one more blog post that starts with “What is SEO?” and defines it like we’re all reading a 2012 Wikipedia article, I’m gonna lose it. You know what SEO is. You’re just trying to find a way to make it yours. That’s what this is about.
Make SEO yours. Make it weird. Make it emotional. Make it slightly embarrassing. That’s what works now. That’s what sticks. Let’s build that together.
